Apna Kamao E-Commerce Calculator

Calculate Your Product Profit, Pricing & Growth Goal

Enter your product, delivery and ad costs once. See the price to charge, your real profit after cash-on-delivery returns and fake orders, and exactly how many orders you need to hit your monthly goal.

Live Instant results
PKR Made for Pakistan
COD Returns & fake orders included
Free For Apna Kamao students

Your numbers

Results update as you type. All amounts are in PKR.

Cost of one order

If customers pay part of the delivery, enter only the part you pay.

Total ad spend ÷ orders received (“cost per purchase” in Ads Manager).

Selling price

What you keep from each delivered order after ads, delivery, returns and fees (up to 90%).

Round the price up to

Returns, fees & overheads

Fake orders: % of orders received that are cancelled or unconfirmed before dispatch. Returns: % of shipped parcels refused at the door — roughly 1 in 5 COD parcels in Pakistan. Use your courier’s data if you have it.

Return charge: what the courier charges per returned parcel. Fees: COD or cash-handling fee, marketplace commission or payment gateway.

Salaries, rent, Shopify and apps, internet — costs you pay even with zero orders.

Orders & goal

All orders placed, before cancellations and returns.

My monthly goal is

Tip: use last month’s real numbers from your ads account and courier portal. The calculator is only as accurate as what you put in.
Net profit / month —
Selling price —

Live results

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Monthly net profit —
Selling price —
Profit per delivered order —
Monthly revenue —
Break-even price —
Max ad cost per order —
Break-even ROAS —
Break-even orders —
Orders delivered —
Lost to returns & fake orders —

Where your price goes

Product cost—
Delivery & packaging—
Ads—
Fees & commission—
Returns & fake orders—
Your profit—

Monthly profit & loss

Every line shows its own sum, so you can check that it all adds up.

— orders received
— shipped
— delivered
Revenue —
Product cost —
Delivery charges —
Packaging —
Return charges —
Ad spend —
Fees & commission —
Profit before fixed costs —
Fixed monthly costs salaries, rent, apps… —
Net profit —

Goal planner

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Orders delivered—
Revenue—
Ad spend—
Net profit—

What moves your profit most

How this calculator works (and why every number adds up)
  1. Every order you receive costs ad money. Fake or unconfirmed orders are cancelled before dispatch, so they only waste ad spend. Shipped orders cost packaging and delivery. Returned parcels also cost a return charge, but the product comes back to your stock. Only delivered orders pay you.
  2. Cost per delivered order = product + delivery & packaging + ads + fees + the share of returns and fake orders that each delivered order has to carry.
  3. Suggested price = cost per delivered order (before fees) ÷ (1 − fees % − target margin %), then rounded up, so you always get at least your target margin.
  4. Margin vs markup: margin is profit ÷ selling price, markup is profit ÷ cost. A 30% margin is a 42.9% markup — that is why a 30% margin price is higher than “cost + 30%”.
  5. Break-even price is the lowest price that covers every cost per delivered order. Max ad cost per order is the CPA at which profit per order drops to zero. Break-even ROAS = selling price ÷ max ad cost per order — compare it with the ROAS in Ads Manager.
  6. The monthly statement counts whole orders and rounds each line to the nearest rupee. Totals are worked out from those rounded lines, so the statement always adds up exactly. Per-order figures are averages, so multiplying them by order counts can be a few rupees off.
  7. The goal planner finds the smallest number of monthly orders that reaches your goal using the same statement, assuming your price, costs and return rates stay the same as you grow.
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